Hi all,
I am working on a research project regarding quasi-rationality in entrepreneurial decision making. Quasi-rationality is defined by Dhami and Thomson (2012) as the combination of analytical and intuitive thought along a cognitive continuum.
I was wondering if there is a method in qualitative design (interviews) to measure the quasi rationality. I am also focusing on the relative usage of intuitive vs. analytical thought during a decision making process e.g. 75% intuition, 25% analysis or 60% intuition, 40% analysis. What questions could be asked during interview that can possibly provide a clue for quasi-rationality and then how should we code and interpret it to get the relative percentages?
Any suggestions / relevant reference / similar study in this regard will be highly appreciated.
Moreover, any survey questionnaire (quantitative one) link for quasi-rationality will also be very helpful.
Best Regards,
Dr. Zeeshan Ali
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