Entrepreneurial cognition may be entering a new phase of inquiry.
Cognitive performance, cognitive regulation (e.g., attention and control), and emotional dynamics are becoming increasingly central to understanding how judgment and decision-making unfold under uncertainty.
A new track at the European Conference on Innovation and Entrepreneurship (European Conference on Innovation and Entrepreneurship)-"Brain-Driven Entrepreneurship: Cognitive Performance, Learning Design, and the Future of Entrepreneurial Education"-brings together work at this intersection.
The focus is on how attentional dynamics, regulatory processes, and emotional states shape entrepreneurial decision-making, and how these mechanisms may be intentionally developed through learning environments.
This perspective is beginning to reshape how entrepreneurial capability is conceptualised and developed across learning contexts.
Curious how this view resonates with ongoing work in managerial and organizational cognition.
Victor (Vik) Perez
Xi'an Jiaotong-Liverpool University
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Victor (Vik) Perez
Vik Perez Person
Tampere
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