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Webinar: Doing Grounded Theory - Gioia's Methodology

  • 1.  Webinar: Doing Grounded Theory - Gioia's Methodology

    Posted 21 days ago

    Doing Grounded Theory: Gioia's Methodology

    Speaker: Professor Davide Ravasi (UCL School of Management)


    Time: Thursday, 3rd of June at 10am (U.S. Eastern) / 3pm (London) / 7.30pm (Delhi). This webinar is scheduled for 90 minutes (including Q&A).

    Registration: Please register here to receive a personalized Zoom link and a reminder for the event.


    The so-called Gioia methodology has been widely used (and misused), praised, and criticized at the same time. I have used this methodology – often with some tweaks and adaptations – essentially as a template for grounded theory building. Templates have been under fire recently, and for good reasons. Yet, you gotta start somewhere, right? In my experience, the problem lies less with the template than in its incorrect or inappropriate application. In this webinar, I will offer a step-by-step illustration of when and how I have applied this methodology successfully in the past. I will also discuss common mistakes and misconceptions, and risks associated with an indiscriminate application of this template.

    Recommended reading:

    • Corley, K. G. & Gioia, D. A. 2004. Identity ambiguity and change in the wake of a corporate spin-off. Administrative Science Quarterly, 49: 173-208.
    • Gioia, D. A., Corley, K. G., & Hamilton, A. L. (2013). Seeking qualitative rigor in inductive research: Notes on the Gioia methodology. Organizational research methods16(1), 15-31.
    • Langley, A. & Abdallah, C. 2011. Templates and turns in qualitative studies of strategy and management. Research Methodology in Strategy and Management, 6: 201-235.
    • Pratt, M. G., Sonenshein, S., & Feldman, M. S. 2020. Moving beyond templates: A bricolage approach to conducting trustworthy qualitative research. Organizational Research Methods, 23: 1-28


    About the speaker

    Davide Ravasi is Professor of Strategy and Entrepreneurship and director of the PhD Programme at the UCL School of Management, University College London. His research primarily examines how culture, identity, history and memory affect strategic and organizational changes, or are affected by them. He is also interested more generally in cultural processes shaping entrepreneurship, design, and innovation.

    He is a former Chair of the Organization and Management Theory (OMT) division of the Academy of Management. He served as Associate Editor for the Journal of Management Studies (2010-2013) and he currently sits on the board of the Academy of Management Journal, Academy of Management Review, Academy of Management Discoveries, Journal of Management Studies, Strategic Organization and Journal of Management.

    If you have any questions, please contact Ibrat Djabbarov i.djabbarov@cranfield.ac.uk.



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    Ibrat Djabbarov
    Cranfield School of Management
    BEDFORD
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